Motivation That Lasts — A Blueprint for Online Retention

 

When we think of student retention in online learning, motivation is often at the core. Yet motivation isn’t a one-time event—it’s a journey. It evolves as students move through their course, influenced by structure, relevance, feedback, and connection.

 

In Motivating and Retaining Online Students, we explored the psychological, emotional, and contextual factors that keep learners engaged. One key finding: adult learners thrive when the learning environment honors their autonomy and connects content to their lived experiences.

 

Some strategies that work include:

• Making relevance visible: Begin each module by linking concepts to professional practice or real-life scenarios.
• Fostering early wins: Design early assignments for success to build student confidence.
• Using motivational scaffolds: Provide choices in how learners engage with materials or demonstrate knowledge.

 

Successful online learning begins with a clear understanding of what motivates adult learners and how that motivation is sustained across a course or program.

 

Lehman, R. M., & Conceição, S. C. (2014). Motivating and Retaining Online Students: Research-Based Strategies That Work. Jossey-Bass. 

 

What are some techniques you’ve used to sustain motivation throughout a course? Join us in the "Conversations on Online Teaching and Learning" forum and share your experience.

 

 

Feedback as Fuel: How Timely, Targeted Responses Boost Retention

 

We often say that feedback is one of the most powerful teaching tools we have—and in online learning, it’s absolutely essential. It’s how we let students know they’re on the right track, offer guidance for improvement, and show that their efforts matter.

 

When feedback is timely, thoughtful, and encouraging, it becomes more than evaluation—it becomes motivation.

 

Here’s what we strive to do:

• Respond promptly—even short comments delivered quickly can make students feel acknowledged.
• Offer specific, actionable feedback. Rather than a generic “great job,” we focus on what worked well and where there’s room to grow.
• Use audio or video feedback when possible—it helps convey tone and warmth more effectively.

 

We also like to highlight progress: “This shows a big improvement since your last post—keep it up!” goes a long way in building confidence.

 

Feedback is more than grading—it’s about building a connection that keeps students engaged and motivated to move forward.

 

What feedback strategies have helped you keep online learners on track? We’d love to hear from you in the “Conversations on Online Teaching and Learning” forum.

 

Further Reading

For more strategies and practical guidance on online teaching and learning, explore our books:

·      Motivating and Retaining Online Students: Research-Based Strategies That Work (2014) - Discover evidence-based practices to keep online learners engaged and committed throughout their learning journey.

·      Managing Online Instructor Workload: Strategies for Finding Balance and Success (2011) - Learn how to design, deliver, and manage online courses effectively, while maintaining work-life balance as an instructor.

·      Creating a Sense of Presence in Online Teaching: How to “Be There” for Distance Learners (2010) - Explore practical ways to foster connection, engagement, and support in online learning environments.

 

Do you have ideas, reflections, or questions? We invite you to share them in the “Conversations on Online Teaching and Learning” forum, moderated by Simone Conceição and Rosemary Lehman.

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